Etisalat shifts focus to digital consumer products and services

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Etisalat to develop cloud services, commerce, digital advertisement, digital entertainment, video services

Etisalat Group today announced the appointment of Khalifa Al Shamsi as chief digital services officer for Etisalat Group for the newly established Etisalat Digital Services Unit.

The new division which will focus on various industry verticals such as Machine-to-Machine (M2M), cloud services, commerce, digital advertisement, advanced communications, digital entertainment, and video services aims to boost the group position in the digital eco-system and driving innovation and advanced services to the group customers across all areas of operation, according to Etisalat’s press release.