Arab Media: Exposure and Transition

Facebook users in the Arab world has risen from under 20m in Nov 2010 to 36m in Nov 2011

Digital advertising to make up 10% of total ad market by 2015

Dubai Press Club launched on Monday the Arab Media Outlook (2011-2015).

Launching the report, Maryam Bin Fahad, Executive Director of Dubai Press Club, said recent events in the Arab world have generated a relatively positive impact on the regional media, raising the bar on the quality of news reporting, accelerating the engagement with digital platforms and firmly placing the region on the strategic map of global media houses.

Bin Fahad added: “In several markets directly affected by the political uprisings, the structure of the media industry is virtually being overhauled with a significant break from the past. However, the pace of media reform in these markets is likely to be gradual with the pressing economic and political issues being taken up as immediate priorities.”

Themed “Arab Media: Exposure and Transition”, the report highlights the changing media landscape, shifts in consumption patterns, and revenue forecasts from the advertising, print copy circulation, online and Pay TV segments up to 2015.

More than 140 stakeholders associated with the print, television, online, radio, and cinema platforms, in addition to advertising agencies from across 17 markets in the Arab world, have shared their perspectives in the current AMO report. The Arab Media Outlook study also expands the geographic coverage of the previous editions to include two new markets, Iraq and Libya, both of which have seen dynamic shifts in the media industry over the past year. International and regional case studies substantiate the facts presented in the report, providing insights into the trends shaping the industry and bench marking the sector’s evolution in the Arab world against mature markets.

A digital copy of the fourth AMOhas been developed for iPhone and iPad users in collaboration with Rufoof Online, provider of e-content applications. Both the digital and the printed versionswill be available on DPC’s portal www.dpc.org.ae.

Dubai Press Club will distribute the fourth Arab Outlook Reportduring Arab Media Forum 2012, which will be held from 8 – 9 May at the Grand Hyatt. The event is expected to draw the participation of over 2,000 regional and international media professionals. The agenda for this year’s forum has been developed from the statistics and studies included in the report.