As the number of people who use iPhones and other smartphones grows, Corp Executive Hotel Apartments – Al Barsha – Dubai has rolled out its new Apps that enables its guests to book rooms through smartphones.
Aamir Pervez, General Manager, Corp Executive Hotel Apartments – Al Barsha, believes that selling his rooms on a device that people carry all day will not only boost bookings through the hotel website but will make it extremely convenient for his guests to do so with just the tap of a button.
He said, “We have a fully implemented mobile strategy which includes an application available for download by iPhone, Android and Blackberry users. It is also one of the ways to transform guests into repeat customers.
“In addition to making bookings easy, this application is extremely handy to look up the hotel location by accessing google map that shows you the way from exactly where you are. At the same time it makes searching simpler. You may be in a taxi and you can check out hotel facilities and promotions just as you would on your website and book your room right there.”
According to Forrester Research, mobile bookings are growing faster than online, which are increasing at around 10 per cent a year.
Hina Bakht, Vice President, MPJ – Marketing Pro-Junction, the company that has developed the mobile apps for Corp Executive Hotel Apartments Al Barsha, stressed, “It is just the first stage of the revolution where we are seeing more and more people using the new tool. It might take some time for the masses to fully embrace mobile bookings – just as it used to be with website bookings few years ago, but we are seeing a march in that direction.
“There are approximately 5.3 billion mobile subscribers today (which is 77% of the world population) and nearly 25% of those use smartphones. In fact one in every three people in the US alone (in the age group of 13 years and above) has a smartphone and that figure is expected to double by 2015. And smartphone users are increasingly using mobile applications. Over 300,000 mobile apps have been developed world wide in the last three years. This is a small indication of what lies ahead and how important it is for hotels to develop their mobile apps.”
It has been revealed by mobile analytics firm Flurry that the average user spends 81 minutes a day using mobile apps, more time than is spent Web browsing on a computer or other device. In the coming months the impact of mobile apps on the bottom line of hotel business will be far more noticeable than it is today.