Al-Futtaim Motors, the exclusive distributor for Lexus in the UAE, has announced the launch of Lexus Gold Movies, inviting their customers to enjoy their favourite blockbuster movies at Gold Class theatres, booked exclusively for Lexus car owners.
Lexus Gold Movies comes in line with the brand’s commitment to extend luxury beyond its vehicle experience. It starts on July 16 2011 at VOX Cinemas ( Formerly known as Cinestar) Gold Class theatres at Mall of the Emirates, Dubai and Marina Mall, Abu Dhabi, every Saturday at 9.00pm, whereby customers simply present their car registration card at the ticket booth to avail two complimentary movie tickets.
Saud Abbasi, General Manager – Lexus, Al-Futtaim Motors commented: “This initiative takes our service to another level of personalised exclusivity. It reflects our promise of individual attention.”
“Lexus is leading the way in transforming automotive luxury with technologies and products that exceed customer expectations. And by individually connecting to our customers, we are destined to emerge as the one true benchmark for uncompromising luxury” Abbasi added
Lexus Gold Movies is designed to provide a luxuriously warm experience aimed at providing customers with first class quality entertainment and service.
VOX Cinemas Gold Class theatres are warm and private with fully reclining armchairs and adjustable footrests arranged in pairs with their own private table. Gold Class seating is tiered for unobstructed viewing and the cinema features digital surround sound and wall-to-wall megascreens.
