Carrefour Market launched – Fresh ingredients and produce daily

Carrefour Express customers across the UAE will notice a positive change in their local supermarkets. Sacks of fresh fruit and vegetables; a wide variety of dairy products; and professional butchers and fishmongers selling the freshest ingredients will be the focal point of the supermarkets.

Throughout June and July, the world’s second largest retailer will be rebranding the current 16 Carrefour Express stores across the UAE to ‘Carrefour Market’ supermarkets, in order to highlight the range of quality, fresh products to entice customers through the doors.

Franck Rouquet, Carrefour’s Supermarket Regional Manager for the UAE, Qatar, Oman and Kuwait, says Carrefour Market is offering more than basic products, and customers will immediately see a difference. “Our customer demographic is constantly changing and evolving along with their requirements from a local supermarket. The Carrefour Market-model is already well-established internationally, and we saw an opportunity to introduce it to the GCC, which is a region with huge growth potential for the company.

“In general, customers perceive Carrefour Express as a quick-stop, convenience store where they can purchase a range of basics groceries – but don’t necessarily associate it with fresh ingredients and choice.”

With the emphasis moving from basic grocery items to fresh produce of the highest quality, Carrefour Market is looking to differentiate itself from other supermarkets in the region by being a practical, weekly shopping destination.

Produce in-store at Carrefour Market supermarkets will centre on fresh, high-quality food products with bread baked in-store, butchers and fishmongers on hand and daily deliveries straight to the supermarket shelves. Product ranges will also be introduced on a store-by-store basis to accommodate the needs of the immediate surrounding community.

Franck Rouquet continues, “Customers receive a number of offers and promotions that are available in the larger Carrefour hypermarkets now at their local neighbourhood supermarket. Carrefour always aims to be the supermarket offering the cheapest prices in the immediate area in which we operate, with the widest variety of products.

“We anticipate that people will take advantage of Carrefour Market supermarkets on a daily or weekly basis to top-up their larger, monthly shopping trips, as Carrefour supermarkets are designed to be complementary shopping environments with Carrefour’s hypermarkets.

“All Carrefour Market supermarket employees receive specialised training and we hope that our customers will appreciate a more personal service from our in-store staff,” adds Mr Rouquet.

Recognized as one of the most active shopping concept developers in the region, the Majid Al Futtaim group first introduced the Carrefour hypermarket model to the Middle East in 1995.

Research additional information:
The Beauty Within: Thoughtful Skincare Tips There’s no month in the calendar more beautiful than the holy month of Ramadan. The specialness of this time reflects on your soul (as it does on yo...
Mastihashop debuts in Dubai Local entrepreneur Mansoor Al Bastaki brings fine goods of the Mediterranean to UAE Inspired and intrigued by the powerful healing qualities of Mas...
Designers Create a Unique Food Delivery Experience In design and architecture each and every material has its beauty as it serves its own purpose, but probably the most traditional and loved by all f...
The Best & Worst Deals in May Along with the great weather, May also comes with a lot of holidays, including May Day, Mother’s Day and Memorial Day. This means retailers are offe...
Riding the wave of Healthcare Innovation in Middle East Healthcare has been one of the most booming sectors over the past decade in the Middle East. The US - UAE Business Council presented the U.A.E. vision...
Why Do You Wake Up Every Day? Nescafe Inspires to Find Answers What is the secret to happy and long life? Is it the healthy lifestyle or achieving wisdom through meditation and asceticism like the Buddhist monks? ...
Best and Worst Things to Buy in March After the busy holiday shopping season, the first month of the new year are traditionally accompanied with rising prices and modest discounts. Last mo...
Puck, Celebrating the Everyday Chef It takes more than just chef’s skills to cook for your family every single day, a task demanding full dedication, but also care and love. The everyd...
Bulgaria-born Celebrity Chef Silvena Rowe designs a special menu for Emirates In celebration of its strategic partnership of the ongoing Dubai Food Festival, Emirates has collaborated with friend of the Festival and celebrity c...
GULFOOD 2015 in Pictures Over 4,800 international food companies and 80,000 visitors came together at the 20th edition of world’s biggest annual food and hospitality trade s...