Ad spend shifts from print media to Internet

According to statistics published today by the Interactive Advertising Bureau and Pricewaterhouse Coopers, revenue from online advertising rose to a new high in the first quarter of 2011. Internet ads for the quarter materialized $7.3 billion, a 23% rise over the first quarter last year. The number is a slim drop from the fourth quarter of 2011, which saw $7.45 billion in online ads. Still, the increase over Q1 2010 highlights the return of digital ad spending after the recession, as well as the lasting shift of ad money from print media to the Internet.

Affiliate BannerLast year was previously a record year for digital advertising, though market observers consent that digital spend has yet to consume the $70 billion-plus TV ad market. In 2010, $26 billion was spent on Internet advertising. Search remains the most popular area for marketers, but sponsorships grew 88% last year, and display grew 24%.

These numbers reveal that the interactive advertising field hasn’t simply rebounded aftre the recession, but it is growing with dynamic energy.

IAB’s survey, gathered directly from companies, takes into account revenues from websites, commercial online services, free e-mail providers, and all other businesses selling online advertising.

You may like the following related posts
5 Media and News Trends That will Reach Beyond 2015 What will happen in the world of media and news over the next one decade? Will traditional media, like radio, print and TV still exist in 2025 or will...
A Glimpse into Kids’ Secret Social Media Lives Social media is one of the life's aspects, on which parents wish to have more control, but they can't. Even if you think that you know how your kids...
2015 Technology, Media & Telecommunications Predictions for Middle East Deloitte has launched its 2015 Technology, Media & Telecommunications Middle East Predictions report revealing the latest trends and emerging issu...
Abu Dhabi Media’s TV Network announces new channels, content strategy and bran... Abu Dhabi Media, one of the fastest growing, multi-platform media and entertainment organizations in the Middle East, has taken a significant step for...
Twitter to open office in Dubai Twitter is looking to create more engagement and wider participation in the region with a more valued user experience, said Shailesh Rao, Vice Preside...
New Rules of Social Media Etiquette Although social media, as we see it today, has been here for less than a decade, its meaning and role shifted significantly and now it is more importa...

Leave a Reply

Your email address will not be published. Required fields are marked *