next launches Summer 2011 collection with Fashion Preview

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In a special fashion preview held at next in Dubai Mall, the renowned fashion brand launched its exciting new looks and designs for the summer season collection showcasing its women’s, men’s and children’s ranges.

At an in-store event, the latest trends were introduced by the next team including on trend beach house and ocean fresh nautical themes for all, casual hoodies and smart polo shirts for men and eye popping colours for children. Fresh from the catwalk, these inspirational designs for the summer season showed why next has always been a fashion favourite, with its beautifully-designed, great quality clothing inspired by the catwalks of high end designers.

They say that clothes make a person, so whatever your age, style or mood, next shows why it has fashion ideas that work for everyone!

About the collection

Summer 2011 at next is packed with fashion must-haves and contemporary classics designed to address the wardrobe needs of everyone!

next’s directional new women’s wear collection covers the A-to-Z of where fashion is heading this season. It captures all the key trends and colour palettes seen on the international runways with must haves and objects of fashion desire. Head for the beach house and relish sporty, ocean fresh updates on the perennially popular nautical theme. Or think 70s with maxi-skirts and flares with the on trend gorgeous floral print to complete this laid-back retro chic.

Men’s wear evokes American college cool in hooded shirts and printed t-shirts. Brit Casual reworks the best of our indigenous style standards with upbeat nautical references – think striped Ts, smart jersey or polo shirts. Very cool Britannia!

next’s summer children’s wear collection channels the season’s essential themes into looks that kids will love too.

Girls who just want to have fun will be drawn to next’s fabulous on trend mixes of nautical stripes, bold florals and jaunty styling details such as corsages and bow belts. Gingham checks, washed denim and pretty lemon, pink and turquoise pieces juxtaposed with feminine elements, in a palette of warm neutral tones and pure white will prove popular with any young lady. Even baby girls aren’t too young to pull off a fashion statement combining stripes with sketchy graphics.

For boys think traditional nautical motifs in moody blues and neutrals with cool chino shorts and trousers. Think shorts, t-shirts and sweats in eye-popping colour for a great cool skate look. In contrast refined polo shirts and good looking gingham shirts are the neatest new look in junior fashion that’s set to tidy up style-conscious tearaways!

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