Aldar announces Cityscape Abu Dhabi 2011 focus


Aldar Properties PJSC, Abu Dhabi’s real estate developer, investor and manager, has announced its plans for Cityscape Abu Dhabi 2011, the international real estate investment and development event held at ADNEC from 17-20 April.

Among the projects to be showcased is the fully completed Al Bandar, home to modern apartments and duplexes, loft-style residences and larger family apartments. In September 2010, Al Bandar became the first residential community to be delivered within Al Raha Beach, Aldar’s waterfront development.

Staying at Al Raha Beach, Aldar will be showcasing two residential communities set for completion in 2011 – Al Zeina and Al Muneera. The first phase of the Al Zeina development, which consists of three residential buildings, will be delivered in the second quarter of this year, with the remaining four buildings scheduled for completion in the following quarter. Properties at Al Zeina are now on sale, and will be available for purchase during Cityscape.

Elsewhere in Abu Dhabi, new homes are also now available for sale in Al Bateen Park in the heart of Abu Dhabi and in the Al Ward residential community at Al Raha Gardens.

Aldar will also be showcasing HQ, the striking building at the gateway to Abu Dhabi that offers over 50,000 sq m of premium office space in a prime location over 23 floors. The first tenants have now moved in to the building, Aldar themselves being one.

Trust Tower will also be on show at the event. Located in the heart of the Central Business District, within walking distance of many of Abu Dhabi’s key government buildings, the tower sits above Central Market and will become the tallest dedicated Grade A office building in the City at 278m.

The Souk at Central Market will also be shown at the stand. Already a key landmark in the heart of the city, the Souk fully opened its doors in November 2010 with a variety perfume, jewellery and watch stores, as well as health and beauty and food outlets. Next door at Central Market, Emporium, the new fashion retail destination for Abu Dhabi, including the Middle East’s first House of Fraser department store, will also be on display.

Information on Yas Mall, the major new retail destination at Yas Island, will also be found at the stand.

Sami Asad, Aldar Chief Executive Officer, commented, “Our immediate focus is on delivering our existing projects, and the last year has seen much success for us here. Ferrari World Abu Dhabi is open and running smoothly; owners are enjoying their new apartments at Al Bandar, the first community delivered at Al Raha Beach; and new tenants are right now moving into HQ, which Aldar itself now calls home. This is because we have a strong sense of why our projects exist and what advantages they offer to our customers, be they residents or visitors. Cityscape Abu Dhabi is an opportunity both for current and potential customers to learn more about us, and for us to learn more about what it is our customers want. It also provides a great opportunity to share market knowledge with our peers, build sector transparency and strengthen what is a maturing market, and we look forward to another successful event.”

For the first time at this year’s Cityscape Abu Dhabi, Aldar will be explaining its work through its new brand. Grounded in detailed research, the Aldar brand is based on six ‘brand experiences’ that Aldar delivers to its customers: creating communities; injecting excitement into life; indulging in the best life has to offer; taking time for yourself; creating inspiring working environments and enjoying spontaneous activities.

Aldar is inviting Cityscape visitors to learn more about these experiences and to give their own interpretations of what they mean for them by designing a graphic to be placed on the expressions wall at the stand. The best of these ‘expressions’ will be integrated into future Aldar brand designs.