Abu Dhabi Media has been granted the publishing contract for the Middle East edition of the renowned Ultratravel magazine, to be distributed free-of-charge alongside its English language daily newspaper, The National, from March 24th this year.
Ultratravel is a high quality, quarterly glossy magazine, distributed across Europe that showcases the worldâ€™s premium travel brands. The Middle East version will maintain Ultratravelâ€™s superior editorial standards, with a wealth of locally generated travel content tailor-made for this region, including specialized reports on luxury international and regional travel destinations, the latest travel accessories, insider tips and travel advice.
Rosemary Behan, Editor of Ultratravel, said: “The Middle East is situated at the world’s geographical and cultural crossroads, making it the ideal hub for travel. Ultratravel will bring the best of leisure travel editorial directly to one of the fastest growing global travel markets in the world, and is set to satisfy the demand for a high-quality, reputable travel title in this region.”
“The collaboration with Ultratravel marries The National and Abu Dhabi Media’s regional heft and expertise with a travel brand that has grown exponentially in terms of revenue and influence in recent years,â€ commented Gavin Dickinson, Executive Director of Publishing at Abu Dhabi Media. â€œThe granting of the license for a high-end title such as Ultratravel is testament to the integrity and reputation of Abu Dhabi Media publishing and the caliber of its publications.â€
Nick Perry, the Founder and Chairman of Ultratravel, continued: “I am delighted to be working with The National to bring Ultratravel to the Middle East. The magazine – with its large format and high production quality – has proved so popular with readers in the UK since its launch in 2004 – and now in India too – and I have no doubt it will receive a similarly positive response in the UAE.
â€œIn my view, The National is by some way the highest quality newspaper in the region and is therefore the perfect partner for Ultratravel magazine as it showcases the very best premium travel experiences from around the world,â€ concluded Perry.
Ultratravel will be launched with The National on March 24th 2011, with 65,000 copies distributed across the UAE. The publishing contract between Ultratravel and The National is valid for three years, and will offer a welcome new advertising platform for the industry to target professional, high income earners living in the UAE. The magazine will not be available for retail sale.