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La Senza sassy new-look store NOW OPEN at Mall of the Emirates

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Dubai’s fashion conscious lingeristas will be out in full force today, as La Senza throws open its doors in Mall of the Emirates to reveal its sassy new-look!

To celebrate the brand’s 20 years in fashion, the La Senza Mall of the Emirates store has been given a glamorous new makeover, complete with a fresh store design characterized by fun polka-dots, flirty pin-ups, and sassy in-store artwork that reflects La Senza’s fashion loving customers.

Set to impress, the 2700 sq foot store is the first new-look La Senza concept to be opened in the Middle East, and is part of a wider strategy to roll out these new-look stores across the region.

Nasser Abdulla, Managing Director, Al Nasser Holdings commented on the introduction of the new La Senza look: “The new look is part of the company’s strategy for growth internationally, and introduces a sassy new attitude to the store that offers customers a unique and distinct look on lingerie.

“With the new look and feel, we have completely repositioned the business, focusing on offering something that is fashionable and trendy, but that also delivers on quality, function and fit, while still offering great value for money.”

Aniss Baobied, General Manager, Liwa Trading said: “We are thrilled to open the new Mall of the Emirates store to the public today and welcome people to experience the new look and feel of the La Senza brand. We are certain that our customer will relate to our stylish new look, and believe that La Senza’s fun new style, teamed with the amazing new collections we have on offer and our affordable price point will keep people returning for more.”

La Senza is welcoming customers to the new store today with an array of fun entertainment including an in-store DJ, live La Senza models, themed La Senza sweet treats, and special grand opening day promotions. Celebrity DJ Simone Heng will also be making an appearance at the store to entertain and mingle with guests, and visitors also have the chance to win a AED 1,000 lingerie wardrobe courtesy of La Senza.

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