December 15, 2010  
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Who made the 2010 Google Zeitgeist lists this year?

People are always looking for new things with Google. In fact, about 20% of Google’s queries are new each day. As it gets to be the end of the year, it’s a great time to look at what searches we all have in common. In the 2010 Google Zeitgeist, Google has gathered the most popular and fastest rising queries from the year to capture the joys, sorrows and curiosity that many of us felt—capturing the spirit of 2010.

So who made the lists this year? Whether you call it soccer, futbol, 足球 or सॉकर, we all rushed to TV screens and keyboards and created a whole new search category: World Cup-related queries. In the U.S., Paul the Octopus, those incessant vuvuzelas and Ghana’s team all made the top 10 list. 2010 was also a big year for the tech-obsessed, with the iPad capturing the attention of gadget junkies, reaching the top 10 fastest rising list in no fewer than 13 countries as well as the global fastest rising list.

The devastating earthquakes in China, Chile and Haiti as well as the floods in Pakistan and the oil spill in the Gulf of Mexico led to a huge spike in all things charitable. Through our search lens, we saw worldwide outreach to help those in need and the use of technology to expedite aid with the spread of text-to-donate.

Finally, for the first time, Google has created a Zeitgeist Year in Review Video to capture the phenomena that shaped 2010.

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