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The 6th edition of the Media and Marketing Show 2010 (MMS), the regionâ€™s premier event for the media and marketing industry, came to end yesterday. Organized at the Dubai International Convention and Exhibition Centre from the 13th â€“ 15th December 2010, the three day event attracted prominent figures from the communication industry including television, radio, and publishing companies, as well as from advertising, public relations and marketing firms.
Organized by the Domus Group, the show attracted over 5500 attendees during the course of its three days.
An increase in confirmed exhibitors for this yearâ€™s show has been recorded, with over 90 exhibitors surpassing last yearâ€™s attendance by over 30%. Media partners from across the region including industry giants such as Al Arabiya News Channel, Dubai Media City, Dubai Press Club, Al Ahram Newspaper, Al Jazirah Newspaper, Al Riyadh Newspaper, Kuwait News Agency, Al Aan TV, Ipsos MENA, O3 Productions, Creative Media Solutions, and Orient TV were joined by leading players from Europe including Deutsche Welle, Russia Today and TRT (Turkish Radio & Television) at what became a high profile platform for leading media professionals.
Maysoon Abulhoul, Managing Director, Domus Group, said: â€œAt the end of yet another successful edition of the MMS, it brings me great pleasure to announce that this yearâ€™s event, our sixth in total, has been an enormous triumph. We would like to send our gratitude to all our honored partners for their continued support. The media industry has been through a tough period but there remains a wealth of talent and ideas within the industryâ€.
The 2010 edition hosted discussion groups and presentations. During the course of the opening day, Al Ahram, the leading Egyptian newspaper organized a seminar, with the second day hosting conferences and workshops from Al Arabiya News Channel, Rusiya Al-Yaum and Orient-ESJ.
Nasser Al Sarami, head of media at Al Arabiya news channel, commented: â€œWe are pleased to have hosted the â€œAl Arabiya Telecom Panelâ€ in its second consecutive year, which focused on the future and challenges of the media and telecommunications industry. Al Sarami further added â€œWe were also impressed by the strong attendance of the panel this year and will continue to put forward more forums and opportunities of engagement.â€
The Dubai Press Club sponsored the Media & Marketing showâ€™s press center during the three-day event. Commenting on this sponsorship, Maryam Bin Fahad, Executive Director of Dubai Press Club said: â€œThe partnership between the MMS and Dubai Press Club completes a series of mutual efforts to support local and international media activities, and has been focused on expanding its network with media organizations through closer relationships between MMS and the participating journalistsâ€.
Infinity TVâ€™s Operations Manager, Yasser Sreis also commented: â€œThis is our first participation in this event. It is indeed a great opportunity to partner with MMS 2010 and considering its reputation as a leading business, networking and educational resource platform for the media and marketing industry in the region. “
The GCC Radio & Televisionâ€™s Information Center Director, Abdullah Ali Al-Qeht commented: â€œMMS is crucial for key players to meet and share industry experiences and products in an ideal setup. During the three days, weâ€™ve been very impressed with the caliber of attendees and look forward to next yearâ€™s event.â€ The GCC Radio & Television hosted during the MMS a round table discussion about the GCC Drama Production.
TRT (Turkish Radio & Television) who were present for the first time in the Media & Marketing Show also showcased a range of family orientated productions in Arabic, targeting the Arabic family.
Following the successful conclusion of the 6th Media and Marketing Show, Domus Group will soon announce the details of the 2011 edition of the show. For more information, please visit: http://www.dubaimediashow.com/