July 11, 2010  
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Majid Al Futtaim Properties Wows Crowds with DSS Entertainment Line up

Deira City Centre, Mirdif City Centre and Mall of the Emirates have wowed crowds of visitors with their outstanding line up of entertainment held so far for Dubai Summer Surprises this year, and the best is still to come!

Fuad Sharaf, Vice President of Mall of the Emirates, said: “Complementing the spectacular discounts, sales and promotions available, the malls have lined up a raft of live entertainment and activities for this year’s DSS festival throughout the hot summer months of July and August.

“In addition to countless parades, carnival performers, clowns, dancers and talent shows, and Modhesh meet and greet times held in partnership with the Dubai Events & Promotions Establishment (DEPE), the three malls also have a number of exclusive entertainment acts available only at these retail destinations.”

What’s in store for visitors with Majid Al Futtaim Properties DSS 2010 Entertainment:

Deira City Centre

Toy Story Activity Centre – July 6-31

The event will feature a Toy Story-themed face painting activity, kids’ colouring activities, puzzles, film screening, as well as sale of Toy Story merchandise at the Centre Stage of the mall.

Kids Fashion Week – August 1-7

A DSS signature event, Deira City Centre will be hosting the Kids Fashion Week for the second year in a row. The event will feature a display of the most colourful and coolest designs dedicated to young fashionistas, as glitzy and glam as the grown up versions. This mini fashion week will feature shows starring the local catwalk stars of tomorrow and some trendy creations that will be the inspiration for the youngster’s summer wardrobe.

Mirdif City Centre

Dora the Explorer – July 7-21

For the mall’s junior visitors, popular children’s heroine, Dora the Explorer, will be entertaining guests with her very own interactive musical edutainment stage show held at the mall’s central galleria.

Kids Olympics – July 25 – 31

A family oriented event for children aged 8 months to 15 years and their parents. The event involves sporting activities and competitions for especially for children; tailor made to suit the excitement levels of those tiny tots who otherwise may be left out, it is an opportunity for all the little ones to exploit their skills in a series of spirited challenges.

Cirque Le Masque – August 1-8

The gravity-defying performers of Cirque Le Masque bring an entirely new dimension to circus arts. In this sophisticated, European-style circus, with brilliantly costumed jugglers, acrobats, comics, and aerialists perform gasp-inducing acts of balance, grace, strength and detailed teamwork, set to spellbinding special effects and creatively inventive lighting, choreography and music.

Mall of the Emirates

Mall of the Emirates has also lined up many activities for its visitors such as Toys Alive, The Grilts – Land of the Giants, The Giants Parade and Hairspray – The Musical. Visitors will also have an opportunity to marvel at the superb unicyclist and juggling skills of the Amazing Valerie along with the thrill of meeting Modhesh and other DSS characters.

Toys Alive – 15 July-3 August

A chance for mall visitors to watch the Toy Soldier come alive and march up and down to protect his fellow toys. There is also the opportunity to get up-close with the dancing Ballerina who teaches children how to do the ribbon dance and meet the Rag Doll who loves to talk and have her photograph taken with visitors.

The Grilts – Land of the Giants – 18 July-7 August

Get ready to be amazed as three metre tall giants inhabit the Mall. They are not camera shy, and they love visitors to take their photographs! Young visitors can also have the chance to be lifted off the ground to show them what the world looks like from three metres high.

The Amazing Valerie – 11 July- 7 August

Valerie is all geared up to amaze visitors with her juggling talents as she makes her way around the Mall on her very own unicycle. The mix of bright costumes, juggling and incredible unicycle skills brings a truly circus feel to Mall of the Emirates.

The Giants Parade – 11 July-4 August

Visitors can experience just what it is like to be an ant as they are towered over by our trio of three metre tall giants. They are perfect for having a family photograph with – if they can be fit into the photo!

Extracts from Hairspray – The Musical – July 12-14

The cast from the musical show Hairspray perform extracts from the show being staged at DUCTAC. Featuring the cast from the hit show from London’s West End, their bright costumes and energetic performances will make you want to dance your way around the Mall of the Emirates as you do your shopping.

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