When Fashion meets Hospitality

European fashion designers are making waves in the hospitality industry.

Versace has its international string of Palazzo Versace hotels, couturier Christian Lacroix designed the Hotel de Petit Moulin, there’s the Maison Moschino in Milano, and Ralph Lauren has his Round Hill Hotel and Villas in Jamaica.

Italian designer Giorgio Armani’s first signature hotel opened in April in Dubai, as the first landmark tenant in the world’s tallest skyscraper Burj Khalifa. A private fashion show of Armani’s last creations attended by  high profile, image-conscious, Middle Eastern public, complimented the opening ceremony with Italian runway style.

The 160-room Armani Hotel Dubai is the fashion legend’s project with the Burj Khalifa’s developer, Emaar Properties. They plan to open the next hotel, Armani Hotel Milano, in the Italian city next year. Other projects include Armani’s first resort, in Marrakech, Morocco, and villa residences in Marassi, Egypt.

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