The Burj Khalifa PR Story

In 2004, Emaar Properties began the construction of Burj Khalifa (formerly known as Burj Dubai) and unveiled it on January 4, 2010 as the tallest tower in the world. ASDA’A Burson-Mastller  is managing the public relations for the tower since its inception, till date. Here are some highlights from the event and some of the coverage it received.

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