Held under the patronage of Her Highness Sheikha Hind bint Maktoum bin Juma Al Maktoum, wife of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President, Prime Minister, and Ruler of Dubai
Creations 2010, a four-day fashion spectacle featuring aspiring, established, and international designers, will take to the ramp today (February 18th) and go on till February 21st at the Fashion Atrium in The Dubai Mall. A key highlight and a successful initiative of Dubai Shopping Festival since 2004, Creations 2010 presents 12 designers, 16 international models, and 3 shows a day.
International designers/labels this year include Marco Marcu, Rohit Verma, Nili Zahar, and Fahad Hussayn. Established designers/labels include Sa Soie by Noha Karam, Amber Feroz, Rocky Gathercole, and Amato Couture. Aspiring designers/labels this year are Arabella by Irene Traikova, Asma Rafiq, Haute Pink Couture by Shafaq and Ayesha, and Preston University Ajman.
Shows for aspiring designers will start at 5pm, with 6:30pm slotted for established designers, and the 8pm show for international designers. Celebrity models on the ramp this year include Miss India 2005 and Bollywood actress Sayali Bhagat, Miss India 2008 Tanvi Vyas, Miss International 2nd runner-up Ana Ostorjic, and Miss Earth England 2008 Holly Ikin, among other noted models.
Participating designers for day one on Feb 18 include Marco Marcu (8pm), Noha Karam (6pm), and Irene Traikova (5pm).