Children sign up to be KidZania® Ambassadors to shape a better world
- Emaar Retail has set up dedicated kiosks at The Dubai Mall
- Ambassador programme open for children aged 5 to 12 years; last date for submission is Dec. 31
Children in the Arab world have a unique opportunity to become one of the first Ambassadors of KidZania®, the first of its kind edutainment centre, opening in January 2010 at The Dubai Mall.
Open to children aged 5 to 12 years, the opportunity to become KidZania® Ambassadors comes with a bag of perks including an official Ambassador card, a special KidZania® Swatch watch, 12 free entries to KidZania® and Dubai Ice Rink, privilege access to the children’s edutainment centre, and a free birthday party for up to ten child guests at KidZania®.
KidZania® is a children’s city, scaled down to their size, featuring all components of a real township with a central town square, general hospital, bank, supermarket, theatre and other buildings. The children can work and earn KidZos, KidZania’s official currency, while wearing the real-life-like uniform for the various roles they perform.
In short, the interactive city enables children to understand and appreciate real life work ethos through adult role-playing including those of pilots, surgeons, police detectives, chefs, fire fighters, TV camera crews, radio presenters, fashion models and race drivers, among other professions.
William Edwards, Governor, KidZania®, said the Ambassador programme has the larger goal of preparing and teaming up children for a better world. “As Ambassadors, they represent the aspirations and goals of KidZania® and serve as the effective link with other children. They will also have a key role to perform during the Grand Launch Foundation Day of KidZania® in January 2010, when they will participate in the ceremonial aspects of the event.â€
He added: “KidZania® inculcates in children the value of work and reward, in addition to giving them a clear insight into their dream professions. The Ambassador programme will further instill in the children a sense of partnership with the edutainment centre.â€
Submissions for the Ambassadorship programme can be made at dedicated areas in The Dubai Mall; next to Dubai Aquarium & Underwater Zoo on the Ground level or at KidZania® near Reel Cinemas on Level 2. Applications can also be made online at www.kidzania.ae. Entries must be made before December 31, 2009.
The Ambassadors will be selected in a draw, and will be invited for the Foundation Day to participate in various activities, including flag hoisting, singing the KidZania® National Anthem and handing over the KidZania® keys.
KidZania® has already partnered with several corporate organisations in Dubai such as Emirates airline, HSBC, ENOC, Waitrose, AC Delco, Procter & Gamble, Lacnor, Emaar Education, Sony Gulf, Sony Professional Solutions, Jotun, Swiss Arabian, ARY Jewellery & DMCC, DEWA, Jenan (Al Ghurair Foods), Du, McDonald’s, General Motors, Emirates Driving Institute, NAFFCO, Dunkin’ Donuts, Britannia, Pizza Express, HP, Baskin Robbins, Coca Cola and SWATCH to offer real-life professional work environments at the indoor theme park.
KidZania® complements SEGA Republic, the Middle East’s first and largest of its kind SEGA indoor theme park, and Reel Cinemas, Dubai’s largest megaplex – two new additions to the leisure precinct of The Dubai Mall.
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