Emirates NBD appoints ASDA’A Burson-Marsteller as public relations consultant
Middle East financial services leader enhances regional communications outreach
In a sign of its commitment to sustained regional communications outreach, Emirates NBD, the Middle East’s largest bank by asset size, announced today that it has appointed ASDA’A Burson-Marsteller as its retained public relations consultancy.
The appointment of ASDA’A Burson-Marsteller comes at a time when the bank has recently concluded the two-year merger process between Emirates Bank and National Bank of Dubai. As a result, Emirates NBD has now consolidated its status as a national banking champion and among the largest banks in the wider Middle East and North Africa region.
Emirates NBD continues to expand its operations and range of products and services. It is also increasingly focused on communicating with all its stakeholders, including clients, investors, partners and the media.
“We are pleased to announce our new relationship with ASDA’A Burson-Marsteller, the region’s leading public relations consultancy, which has a significant track record of successfully partnering with both regional and international firms,†said Saif Al Mansoori, Head – Group Business Marketing, Emirates NBD. “At Emirates NBD, we are convinced that consistent communication has never been more important, and are confident that ASDA’A Burson-Marsteller will prove a reliable partner in that long-term effort.â€
“It is a privilege for us to have the opportunity to provide our support to Emirates NBD, a storied brand in the regional financial services sector,†said Sunil John, Chief Executive Officer, ASDA’A Burson-Marsteller. “We are grateful to the management of the bank for their confidence in ASDA’A Burson-Marsteller, and look forward to working closely with them, across the operations of Emirates NBD, for many years to come.â€
About Emirates NBD:
Emirates NBD (DFM: EMIRATESNBD) is the largest banking group in the Middle East by assets. As of December 31, 2008, the bank’s total assets stood at AED 282.4 billion and its combined market share at 20.5 per cent.
The Group has a leading retail banking franchise in the UAE, with 129 branches and 651 ATMs. It is a major player in the UAE corporate banking arena, with a combined market share of almost one-fifth of corporate loans. It also has strong Islamic banking, investment banking, private banking, asset management and brokerage operations.
The Group has operations in the UAE, the Kingdom of Saudi Arabia, Qatar, the United Kingdom and Jersey (Channel Islands), and representative offices in India, Iran and Singapore. For more information, please visit: www.emiratesnbd.com.
About ASDA’A Burson-Marsteller:
Established in 2000, ASDA’A Burson-Marsteller is the region’s leading public relations consultancy, with over 130 communications professionals in 11 fully owned offices across the Middle East and North Africa. The firm has an additional 11 affiliates covering a total of 19 countries in the MENA region.
The agency provides services to governments, multinational businesses and regional corporate clients through its six practices in the sectors of Technology, Corporate, Finance, Healthcare, Consumer Marketing and Public Affairs. Its services include reputation management, media training, crisis and issues management, digital communications, media relations, media monitoring and analysis, and event management. For more information, please visit: www.asdaa.com / www.burson-marsteller.eu.
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