November 25, 2009  
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Emaar unveils The Palace Residences, Crown Jewel of Old Town Island

1. 65 units that are on a class of their own in Downtown Burj Dubai
2. Located at the heart of Downtown Burj Dubai near Burj Dubai, The Dubai Fountain and The Dubai Mall
3. Serviced residences managed by The Palace – The Old Town

Aerial shot The Palace Residences Further establishing the appeal of Downtown Burj Khalifa as one of the most sought-after and premier lifestyle destinations in Dubai, Emaar Properties has unveiled an iconic residential project, The Palace Residences, to strong investor response.

Part of The Old Town Island development, The Palace Residences are a on a class of their own with 65 units, all of them completed and offered for viewing. They are centrally located in Downtown Burj Dubai, with spectacular views of and in close proximity to Burj Dubai, the tallest building in the world; The Dubai Fountain, the world’s tallest performing fountain; and The Dubai Mall, the world’s largest shopping and entertainment destination.

Customers have the choice of opting to live in or benefit from the lease options provided by The Address Hotels + Resorts, the hotel brand owned by Emaar Hospitality Group. They can lease their unit with The Palace – The Old Town with a range of a la carte services for optimal flexibility. Both initiatives offer attractive returns for the customers.

Mr Ahmed Al Matrooshi, Managing Director – UAE, Emaar Properties, said: “The Palace Residences is incomparable in the property landscape of Dubai. There is no project as unique as these luxury homes that will appeal to the finer tastes and sensibilities of connoisseurs. Every aspect of the homes has been carefully designed with the highest standards of aesthetics, convenience and space utilization. This complements their central location in Downtown Burj Dubai, the new heart of the city.”

He added: “The strong interest in The Palace Residences is testament to the continued demand for exclusive properties by Emaar. The added value of leasing out the homes through the trusted and efficient management of The Address Hotels + Resorts is another key incentive we offer to customers.”

The Palace Residences features 65 apartments with entrancing views over the water and all homes have terraces or balconies. Customers have the option of choosing from an array of distinctive layouts, unique floor plans and views. The interiors are embellished with the finest furnishings and finishes. The intricate accessories and décor add to the distinctive touch of class that characterises The Palace Residences.

The homes have decorative cornices and several apartments feature solid wood finishes with leather patterned wardrobes and terraces with Jacuzzi. Master-bedrooms have a separate glass shower cubicle and vanity with marble top, while kitchens are outfitted with built-in appliances.

The lifestyle amenities include valet and concierge service; a private swimming pool with Burj Dubai and The Dubai Fountain in the backdrop; private landscaped garden; private entry lobbies and elevators; fully equipped gymnasium with steam and aerobics rooms; reception room; library lounge; and access to two shared pools and children’s play areas.

The homes are set above Souk Al Bahar’s two levels of boutique retail outlets and Dubai’s finest restaurants & cafes. Residents have the exclusive convenience of designated and secure parking accessible through four cores, located on the first parking floor of Souk Al Bahar.

Residents can also access The Dubai Mall easily through a pedestrian bridge with scenic views over Burj Dubai, The Dubai Fountain, Burj Lake, The Horse by Botero, and two world-class hotels, The Address Downtown Burj Dubai and The Palace – The Old Town.

Potential customers can call toll-free 800-EMAAR (36227) or log on to the exclusive website, www.thepalaceresidences.ae for more details. International buyers can call + 9714 366 1688 for details about the nearest sales centres in their region and how they can purchase an Emaar property. Customer can register their interest directly at Emaar Sales Centre, located at Emaar Square to make a booking to visit the model apartment.

Lining the Emaar Boulevard – one of the world’s finest boulevards – and featuring The Palace – The Old Town, Burj Lake, Burj Dubai, The Dubai Mall, and The Dubai Fountain, The Old Town Island is an established community inspired by Old Arabia with several homes and boutique offices. Customers of The Palace Residences, the epicenter of an iconic destination, become part of a vibrant community set in Downtown Burj Dubai, the heart and soul of Dubai.

About Emaar Properties PJSC:
Emaar Properties PJSC, listed on the Dubai Financial Market, is a global property developer with a significant presence world-wide. Besides building residential and commercial properties, the company also has proven competencies in shopping malls & retail, hospitality & leisure, education, healthcare and financial services sectors.

Emaar is developing Burj Dubai, the world’s tallest building and free-standing structure, and has opened The Dubai Mall, the world’s largest shopping and entertainment destination. In Saudi Arabia, Emaar is developing King Abdullah Economic City, the region’s largest private sector-led project, featuring a Sea Port, Central Business District, Industrial Zone, Educational Zone, Residential Communities and Resort District.

Emaar has joined hands with Giorgio Armani to strengthen its presence in hospitality. The company is also opening educational institutions and healthcare centres in South Asia, Middle East and North Africa and the Subcontinent.

Emaar holds 30 per cent equity in Dubai Bank, focused on retail and commercial banking. Emaar is also the largest shareholder in Amlak Finance, UAE’s leading Islamic home financing company. For more information, visit www.emaar.com.

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