Ford returns to Gitex with Car-load of Driver-focused Innovations
Ford today unveiled its latest driver-focused innovations and technologies to arrive in the Middle East with the regional debut of the all-new 2010 Ford Taurus, the Official GITEX Technology Week Car. Ford’s participation marks its second consecutive year as the automotive partner for the region’s largest information and communication technologies platform.
The new Taurus underscores the Ford brand promise to bring technology to market at an affordable price. The customer-focused innovations available on the 2010 Taurus, which are normally found on more expensive vehicles, will also be available in most of the new 2010 Ford, Lincoln and Mercury models.
Visitors to GITEX Technology Week (18-22 October) at the Dubai International Convention & Exhibition Centre can see the all-new Taurus at the Ford stand inside the Consumer Electronics section in Sheikh Saeed Hall. Show visitors also can win a brand new 2010 Ford Taurus Limited model when taking part in the show’s Passport Trail raffle.
Examples of Ford’s customer-focused technologies to look out for at GITEX include: Adaptive Cruise Control, Collision Warning with Brake Support, MyKeyâ„¢, SecuriCodeâ„¢ Keyless Entry, Blind Spot Information System, Cross Traffic Alert, Ford SYNC® and many more.
For more information on Ford’s latest innovations, please visit: Link to Social Media Release
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 205,000 employees and about 90 plants worldwide, the company’s automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com.
Ford Motor Company’s history in the Middle East goes back to over 60 years. The company’s local importer-dealers operate more than 55 facilities in the region and directly employ over 4,000 people, the majority of whom are Arab Nationals. For more information on Ford Middle East, please visit www.me.ford.com.
Ford Middle East is also a responsible corporate citizen in the region, with the Ford Motor Company Conservation & Environmental Grants, a grass-root level program that has offered USD820,000 in grants to over 100 Middle Eastern environmental projects since 2000. For more information, please visit www.me.ford.com
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