September 30, 2009  
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ITE and International Mobile Communications launch First Mobile Prepaid Push Mail Solution in the Middle East

‘I’m Connected’ scratch Cards To Boost Mobility for 41 million wireless email users and 2.4 million Smartphone devices

A pioneering prepaid push mail solution based on Microsoft Hosted Exchange solution is being introduced for the first time in the region by ITE Distribution and International Mobile Communications.

Jean Christophe Prudhomme Called the “I’m Connected” scratch card, this pioneering technology now makes push mail solutions more accessible to individuals and small- and medium-scale enterprises allowing them to access their e-mails, calendars and contacts using their smart phones or their laptops while on the move using valued packed prepaid options.

With over 41 million e-mail users and over 2.4 million smart phone devices in the market, push mail has become more of a necessity than a luxury – a potential that can easily be addressed with the I’m Connected scratch card’s cost-effective, simple and reliable solution. “We are pleased to be working with Microsoft for this initiative. We reckon that by integrating Microsoft’s product suite into our hardware-driven customer network, we will be able to provide customers turn key end to end Microsoft solution, ensuring higher quality of service levels and guaranteed top-notch performance,” said Jean-Christophe Prudhomme, Founder and CEO of International Mobile Communications.

“We’re delighted that IMC chose our platform in developing the ‘I’m Connected’ prepaid value proposition. The Microsoft Hosted Exchange provides business-class unified messaging services that improve worker productivity, collaboration and information sharing. The platform does not require a separate server or additional software installations, thus affording users even more cost benefits, besides full mobility and everywhere access, as well as cache memory features that make emails as well contacts, agenda tasks and other important files and data available even when users are offline. This is the power of our Software – plus – Services vision and strategy” said Ahmed Yahyaoui, Sales Manager at Microsoft, Middle East & Africa

ITE Distribution, a leading IT distribution company headquartered in Dubai (UAE), joined this initiative to offer the “I’m Connected” scratch card bundled with Palm Treo mobile phone in the region.

Using the “I’m Connected” scratch card is as simple as it sounds. Once the end user buys a mobile phone such as Palm Treo through ITE Distribution, they will get a scratch card with three months of free usage included.

Once the account has been activated, the customer can not only benefit from real time push on their mobile phone but also access their inbox from internet browser or Outlook on their PC. If the customer chooses to continue using the services, all they need to do is contact the reseller and get their account topped-up.

International Mobile Communications also offers professional solution targeting small and medium scale enterprises through a network of local partner.

About ITE Distribution:

ITE Distribution is a 17-year-strong, IT distribution company headquartered in Dubai, UAE.

Our product portfolio includes Belkin, Iomega, Kingston, Labtec, Logitech, Microsoft, Palm, Symantec, Targus and Tucano. ITE has distinguished itself as THE RETAIL distributor across the markets. Our longstanding association with our vendors has led to product penetration and market share growth across the region. Our distribution territory includes the GCC, the broader Middle East region, the entire African continent as well as the CIS countries. In addition to the main office in Dubai, ITE maintains a logistics centre in the Jebel Ali Free Zone and Johannesburg.

ITE’s success is based on valuable partnerships with its vendors, retailers, channel partners and its own team. We are passionate about what we do and enjoy doing it. For more information: http://www.iteme.com/site/palm_im_connected.htm

About International Mobile Communications:

International Mobile Communications is dedicated to widen the audience for hosted exchange push mail (vs POP3) with end to end, user friendly package targeting:

- Retailers, hardware/smartphone distributor/vendor,

- Local integrator, web agency in contact with SMB and SOHO,

- Self-billing (“small” Operator, DSL vendor, IT eCommerce).

Currently, we provide 2 core offerings: “I’m Connected” (BtoC) and “Mobileburo” (BtoB). These are simple and effective alternatives, to manage professional data anywhere, anytime.

The firm is establishing a strong network of local partners located in the Russia, GCC, and Africa markets. They and their partners plan to sell 5,000 units per month by the end of the year. For more information: www.intmobilecom.com

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