ENOCâ€™s â€˜Zoomâ€™ convenience stores to serve Dubai Metro customers
1. Three outlets already open in Rashidiya and Mall of Emirates
2. Dubai Metro stations to feature total of 28 Zoom stores shortly
Emirates National Oil Company (ENOC) will be the largest operator of convenience stores at Dubai Metro stations. Three retail stores, branded â€˜Zoomâ€™, have already opened â€“ two at Rashidiya station, and one at the Mall of the Emirates.
â€˜Zoomâ€™ marks a new direction in the overall retail strategy of ENOC, which has over two decades of expertise in managing the convenience stores associated with the companyâ€™s service stations across Dubai and the Northern Emirates. In all, 28 Zoom convenience stores will be opened â€“ 18 on the Red Line and 10 on the Green Line.
Saeed Abdullah Khoory, ENOC Group Chief Executive, said Zoom adds value to Dubai Metro users by offering them on-the-go convenience shopping. â€œThe Dubai Metro has changed the face of Dubaiâ€™s traffic infrastructure and is billed to become an increasingly preferred mode of transport. The opening of Zoom, a fresh retail concept, adds to the overall experience.â€
He added: â€œWith Zoom, we are leveraging our decades of experience in convenience retailing, consistently pushing the boundaries of innovative businesses. Zoom will tap the new Metro user community and we aim to position it as the flagship non-fuel retail brand of the company.â€
Open from 7 am to 12 am, Zoom stores have a smart design and integrate efficiently with the overall space economy that marks the Metro stations. The stores range in size from 14 sq m to 105 sq m, and offer a range of food and beverages, fresh fruits, magazines & dailies, and other convenience products.
â€œThe defining feature of Zoom stores is their ease of access for Dubai Metro users. We have put in place skilled and friendly retail professionals to make our customers experience â€˜happy shopping on the moveâ€™,â€ Khoory added.
Most of Zoom stores are located in the public area of the Dubai Metro stations, thus offering access for users and residents.
Established in 1993 as a wholly-owned company of the Government of Dubai, ENOC aims to promote the interests of its shareholders through the development of further downstream and upstream activities in the oil and gas sector and beyond, and to encourage the economic diversification of Dubai and the rest of the UAE.
ENOCâ€™s vision is to be a leading regional integrated oil & gas group that is highly profitable and socially responsible towards employees, the community and environment. Driving this vision, ENOC is committed to achieving sustainable development and highly profitable growth and serving the growing energy needs of Dubai.
ENCO strives to attract, develop and retain top talent to become the employer of choice, while adopting latest technologies and implementing best practices to achieve world-class performance. ENOC is also focused on meeting and exceeding customer expectations in terms of quality and service, and in maintaining high industry standards with respect to environment, health and safety.
ENOC actively participates in an increasingly broad range of business ventures. Its joint ventures with major international companies allow partners to pool their technology, know-how and expertise along with their resources to further their commercial success.
Since its inception, ENOC has been guided by its philosophy of quality and professional management based on modern business concepts for commercial success and sustainable growth. Today it is poised to engineer a new and challenging period of growth and diversity.