Skin gets even brighter with Merle Norman’s new LUXIVA® Brilliant-C system
Merle Norman, the leading American skincare and make up brand, has introduced LUXIVA® Brilliant-C, an anti-aging, brightening system that recaptures skin clarity and restores a healthy, youthful glow in four simple steps: LUXIVA Brilliant-C Cleanser, Toner, Brightening Serum and Moisturizer.
The LUXIVA Brilliant-C System contains the exclusive Bright+ Complex®, a blend of Vitamin C and other brightening agents that help target dull, uneven skin.
“Skin brightening is an important aspect of skincare and increasingly women of all ages, skin types and ethnicities are looking to give their skin a younger, brighter look. The LUXIVA Brilliant-C helps them to achieve a clean, fresh, youthful glow,†explained Mamta Thakkar, General Manager, Merle Norman.
LUXIVA® Brilliant-C Cleanser, part of the LUXIVA Brilliant-C range, is a refreshing, silky cleanser that removes makeup, impurities and excess surface oil while leaving skin looking brighter and more vibrant. LUXIVA® Brilliant-C Toner removes cleanser residue, helps improve skin’s texture and preps skin for maximum moisture absorption. Highly concentrated anti-aging serum helps improve skin clarity and brings back a youthful glow and LUXIVA® Brilliant-C Moisturizer is an advanced brightening cream that leaves skin luminous while providing essential hydration.
For maximum brightening benefits, the complete LUXIVA Brilliant-C System should be used with regular exfoliation and daily sun protection.
In the UAE, the LUXIVA Brilliant-C System is available from the Merle Norman studio located in Sharjah Mega Mall. The company is scheduled to open studios in Dubai before the end of the year. Merle Norman Cosmetics operates approximately 2000 studios in the USA, Canada and Mexico; and the UAE is its first market outside North America.
About Merle Norman Cosmetics
Merle Norman Cosmetics, Inc. headquartered in Los Angeles, CA, features exclusive skin care and makeup products. The brand is named after its founder, Merle Norman, who established the first studio in 1931, in Santa Monica. Since then, the brand has come a long way with more than 2,000 independently owned and operated Merle Norman Cosmetic Studios in the USA, Mexico, Canada and most recently, the UAE.
The UAE is Merle Norman’s first market outside of North America. The brand currently has one studio in Sharjah Mega Mall and is set to open outlets in Dubai.



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