Merle Norman introduces LUXIVA® Sheer Defense with broad-spectrum protection


Merle Norman Sheer Defense Tinted MoisturizerLUXIVA Sheer Defense tinted moisturizer by Merle Norman is now available with broad-spectrum UVA/UVB protection. Perfectly right for summer, this all-in-one moisturizer, sheer foundation and sunscreen protect skin against the sun’s aging (UVA) and burning rays (UVB).

“In addition to providing all the benefits of a sunscreen, LUXIVA Sheer Defense hydrates skin and evens out tone for a natural, healthy glow. It is oil-free and suitable for all skin types. The Vitamin C and E derivatives in the product help protect against damage caused by climatic variations and prevent the signs of premature aging, “said Mamta Thakkar, General Manager, Merle Norman Cosmetics, UAE.

The lightweight tinted moisturizer provides sheer foundation coverage with a dewy finish and is available in six skin tone-flattering shades ranging from light to medium dark.

In the UAE, Merle Norman products are currently available from their studio located in Sharjah Mega Mall. The company is scheduled to open another studio on Jumeirah Beach Road before the end of the year. Merle Norman Cosmetics operates approximately 2000 studios in the USA, Canada and Mexico; and the UAE is its first market outside North America.

About Merle Norman Cosmetics
Merle Norman Cosmetics, Inc. headquartered in Los Angeles, CA, features exclusive skin care and makeup products. The brand is named after its founder, Merle Norman, who established the first studio in 1931, in Santa Monica. Since then, the brand has come a long way with more than 2,000 independently owned and operated Merle Norman Cosmetic Studios in the USA, Mexico, Canada and most recently, the UAE.

The UAE is Merle Norman’s first market outside of North America. The brand currently has one studio in Sharjah Mega Mall and is set to open a second outlet on Jumeirah Beach Road, closely followed by a third studio.

The Merle Norman line includes hundreds of tried-and-tested products, addressing the full spectrum of skin care and make up needs. The brand is founded on the philosophy of ‘try before you buy’, offering customers the opportunity to try out their products and learn how to apply them effectively before making the purchase decision. Merle Norman consultants provide facial services designed for different skin types and concerns; and make-up lessons to identify colour palettes, textures, formulations and makeup techniques that work best for each individual.