Abu Dhabi Sports wins exclusive Middle East & North African rights to the english Premier League for 2010/11, 2011/12 and 2012/13
Abu Dhabi Media Company today confirmed that The Premier League Limited has awarded Abu Dhabi Television’s Sports channels the exclusive rights to the Barclays Premier League for the three seasons starting in August 2010.
Commenting on the news, Ed Borgerding, CEO of Abu Dhabi Media Company said: “This is a defining moment for Abu Dhabi and our media company as we establish a partnership with the world’s most exciting football league. We look forward to many years of cooperation with the Premier League to develop the brand in the Arab world and to maximize the exposure to Arab-speaking families in the Middle East and North African region. This supports our strategy of delivering the best of the world’s entertainment, sports and news to the Arab-speaking world.â€
Karim Sarkis, Executive Director of Broadcast said: “This is yet another great accomplishment for Abu Dhabi Sports channel and the Barclays Premier League is a welcome addition to our existing football portfolio. We are pleased at the Premier League’s confidence in our ability to deliver a quality product across multiple platforms. Our sports channels have built a reputation for excellent live coverage and commentary and football fans across the Arab world can look forward to top quality comprehensive coverage of all 380 Barclays Premier League games.â€
Mohammed Najib, Head of Sports Channels added, “Winning the rights to the EPL is a testament to the hard work that has gone in to building the programming and the reputation of our channels and we are excited that we will be able to offer our loyal viewers exclusive coverage of the EPL in both English and Arabic across an expanded number of channels.â€
Richard Scudamore, CEO, the FA Premier League said: “We are extremely pleased to welcome Abu Dhabi Sports as our new partner across the Middle East and are entirely confident that they will deliver a premium product that will showcase the Premier League across the region to our many fans.”
Abu Dhabi Media Company
Abu Dhabi Media Company is a vertically integrated media company created in 2007 as a public joint stock company from the assets of Emirates Media Incorporated.
Abu Dhabi Media Company employs 1800 people across its operating units which include publishing, television, radio, digital media, distribution, and printing.
Abu Dhabi Media Company owns and operates Abu Dhabi Al Oula, Abu Dhabi Al Emarat, Abu Dhabi Al Riyadiya, Abu Dhabi Al Riyadiya 2, and Abu Dhabi +1, Emarat FM Radio, Holy Quran Radio, Abu Dhabi FM, Star FM, Al Ittihad newspaper, The National Newspaper, Zahrat Al Khaleej magazine, Al Super magazine, Majid magazine and Imagenation Abu Dhabi as well as other businesses including United Printing Press.
The company is headquartered in Abu Dhabi with offices in Cairo, Dubai and Washington D.C.
Abu Dhabi Sports Channel
Abu Dhabi Al Riyadiya and Abu Dhabi Al Riyadiya 2 are dedicated to sports. The first channel was launched in 1996 and has a range of its own sports focused shows. It airs the UAE league and aired the Olympics in 2008 just before buying the rights to air Saudi League games. Abu Dhabi Sports also provides coverage for major sporting events in the UAE and the region including the Wimbledon Tennis Championship.
For further information, please contact:
Omar Abed Rabbo
Abu Dhabi Media Company
Tel: 971 50 5842741
Email: Omar.abedrabbo@admedia.ae
Sawsan Abu Omar
Abu Dhabi Media Company
Tel: 971 50 6169707
Email: Sawsan.abuomar@admedia.ae
www.admedia.ae
www.admedia.ae/press
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