June 21, 2009  
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e-junior is steaming up to welcome the Dubai metro with the launch of its preschool show Chuggington

E-junior extends transmission hours during summer from 6 am-11 pm

sid-the-science-kide-junior, the exclusive U.A.E kids TV channel from E-Vision which is a part of Etisalat today announced the premiere of three popular preschool shows; Chugginton, Sid the Science Kid and Fishtronaut. The new shows add to the strong appeal of e-junior with a variety of preschool shows making it the favorite destination for parents and their little ones to enjoy the wonders of early childhood.

Starting this month, e-junior has also increased its transmission hours from 6 am-11pm to allow kids to enjoy more programmes during their summer vacations.

Premiering in the region on the e-junior channel before any other kids channel, the show “Chuggington” aims to educate kids about trains and will be an interesting precursor to the launch of the Dubai metro. The show broadcasts everyday at 16:55. Chuggington follows the adventures of 3 young trainee engines, Wilson, Brewster & Koko & has entertainment & enjoyment at its heart coupled with important educational messages centred on learning development. Chuggington is a show that never runs out of steam!

”Sid the Science Kid” is a new show which tackles the everyday ideas that preschoolers find fascinating. The show follows a sketch comedy format inspiring kids to discover the world around them. Concepts such as measuring, estimating, comparing, senses, texture & growth are just some of the topics addressed by this popular show. The show airs on e-junior Sun-Thu at 17:35.

fishtronautThe third show is “Fishtronaut” which is an environment friendly animated series which explores the world’s many mysteries both above and below water in a unique and
entertaining way led by a fish called Fishtronaut. The show broadcasts on Fri & Sat at 17:35.

According to Fatiha Bensalem, Channel Manager/ e-junior, “e-junior is very focused on making the channel the ultimate destination for preschool kids and their parents by
offering content which is safe, fun and of the highest quality .The launch of the new shows will complement our approach of featuring thematic programming blocks uniquely scheduled to follow the day of a preschooler from breakfast through to bedtime“.

E-Vision is the leading regional source to offer over 270 TV channels, in 21 different languages, ranging from sports to movies, from documentaries to music and kid’s channels. E-Vision’s product line-up includes 15 premium packages from all the major TV providers like Showtime, Orbit, ART, Pehla, Firstnet, TFC, Pinoy Plus and many more, in addition to the E-Vision Basic package.

Press release issued by – Etisalat
For further media information, please contact:
Mohammad Okour
Mobile: 050 8815000
m.okour@asdaa.com
www.evision.ae

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