The Dubai Mall hosts 3 million visitors over month-long shopping festival
Grand draw for AED 1 million and Bentley car today
The Dubai Mall, the world’s largest shopping and entertainment destination, hosted three million visitors over the one-month long shopping and entertainment extravaganza, which concludes today (Friday, May 29, 2009). Festival@The Dubai Mall attracted more than 750,000 visitors every week, strengthening sales across the mall’s 900 retail and F&B outlets.
Marking the formal opening of the mall by His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President & Prime Minister and Ruler of Dubai, the Festival@The Dubai Mall offered a diverse bouquet of bargain deals on global brands, ‘Win Millions’ raffles, Bid 2 Win auctions for premium products, a Grand Bentley draw and mall-wide entertainment. One of the spectacular attractions during the festival was the unveiling of The Dubai Fountain, the world’s tallest performing fountain.
Today (May 29, 2009), one lucky winner will get AED 1 million in cash prize at the ‘Win Millions’ raffle. The Grand Bentley draw for the luxurious, four-door Bentley Continental Flying Spur will also be held, adding to the prize bonanzas offered on the final day. The mall will come alive to a spectacular display of entertainment as several performers come together for a grand finale. Apart from daily entertainment programmes, the mall has also hosted more than 100 fashion shows during the festival at the newly inaugurated Fashion Catwalk at the Fashion Avenue.
Mr Nasser Rafi, Chief Executive Officer, Emaar Malls Group, said: “We have achieved the objectives of hosting the Festival@The Dubai Mall, which were to enhance visitors and strengthen sales at our retail outlets. To draw over 3 million visitors in one month is a testament to the success of the mall as well as the city’s global reputation as a premier tourist destination.â€
He added: “The Festival@The Dubai Mall has been a confidence booster for the economy, and offered customers a perfect continuum of shopping and entertainment spectacles from Dubai Shopping Festival to the Dubai Summer Surprises, which will start shortly. We are thankful to all our partners for their support, particularly to the Dubai Shopping Festival Office.â€
With a total cash prize of AED 3.1 million apart, The Festival@The Dubai Mall has set a new benchmark in mall-wide entertainment with the spectacular array of leisure attractions. The Dubai Aquarium & Underwater Zoo, a popular attraction at the mall, introduced Shark Dives for the adventurous, offering the opportunity to dive into the 11 metre deep aquarium and surf the waters with sand tiger sharks and rays. The Olympic-sized Dubai Ice Rink introduced ‘Disco on Ice’ with an in-house DJ belting out popular music and the Fashion Catwalk was abuzz with haute couture events.
The Festival@The Dubai Mall is supported by Dubai Media Inc, Arab Media Group and The Address Hotels + Resorts, a part of Emaar Hospitality Group.
About The Dubai Mall:
The Dubai Mall is the world’s largest shopping and entertainment destination spread over a total area of 12 million sq ft. With a total internal floor area of 5.9 million sq ft, the mall has 3.77 million sq ft of gross leasable space which hosts 1,200 retail stores including over 160 food and beverage outlets in food courts that have a capacity to seat 3,000.
The Dubai Mall offers an unparalleled retail mix combined with world-class dining, entertainment and leisure attractions. The leisure attractions include The Dubai Aquarium & Underwater Zoo, which features the largest acrylic viewing panel in the world and a walk-through tunnel. The Olympic-sized Dubai Ice-Rink is another key leisure attraction and a destination for skating enthusiasts.
Fashion Avenue, a 440,000 sq ft fashion precinct dedicated to haute couture, positions the mall as the fashion capital of the region; while the Gold Souk is a sprawling gold and jewellery retail showcase with over 200 stores.
The strong family entertainment theme includes KidZania®, an innovative children’s ‘edu-tainment’ concept that is being introduced to the region for the first time; SEGA Republic, a 76,000 sq ft high adrenaline indoor theme park; The Grove, an indoor-outdoor streetscape with fully retractable roof, and the 22-screen Reel Cinemas with a total capacity of 2,800 seats.
For the convenience of visitors, the mall offers over 14,000 car parking spaces.
About Emaar Malls Group LLC:
Emaar Malls Group LLC, is the retail and shopping mall subsidiary of Emaar Properties PJSC. Emaar has announced investments in shopping malls of over US$4 billion (AED 15 billion) with 10 million sq ft of retail property in operation or under development in the emerging markets of the Middle East, North Africa, the Indian Subcontinent and South Asia and is on target to become one of the largest developers of shopping malls in the world. At the forefront of these developments is the flagship The Dubai Mall, the world’s largest mall, in the heart of the Downtown Burj Dubai.
Emaar Malls Group also operates two other malls in Dubai; Souk Al Bahar, an Arabesque shopping and entertainment development on The Old Town Island, and Dubai Marina Mall, a lifestyle shopping mall for residents of the Dubai Marina community.
Internationally, Emaar Malls Group is actively planning or developing shopping centres in Egypt, Syria, Morocco, Turkey, Jordan and Saudi Arabia and continues to drive the company’s expansion strategy on a global scale.
About Emaar Properties PJSC:
Emaar Properties PJSC, listed on the Dubai Financial Market, is a global property developer with a significant presence in 36 markets world-wide. Besides building residential and commercial properties, the company also has proven competencies in shopping malls & retail, hospitality & leisure, education and healthcare. For more information, visit www.emaar.com.
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