Live SMS auction this weekend at The Dubai Mall
1. Bid 2 Win auction to be held from 10am to 9pm on Friday and Saturday
2. Jumbo Mobility Unwired Package and Philips LCD TV and Home Theatre Package
The innovative Bid 2 Win auction, being held as part of the Festival@The Dubai Mall, will showcase Jumbo Mobility Unwired Package on Friday and a Philips LCD TV and Home Theatre Package on Saturday for live SMS bidding starting at only AED 1.
On May 15, visitors to the mall can bid for a Jumbo Mobility Unwired Package including Vaio Laptop (VGN-TT16), Linksys Router (WAG160N), HP Color printer (OJ7780), Wireless Headset (CLEARCHAT PC WIRELESS), and Blackberry phone (BB8900), priced at AED 12,178, courtesy of Jumbo Electronics. On Saturday, the bidding is for a Philips 52†LCD TV (52PFL5403) and Philips Home Theatre (HTS 8140), priced at AED 12,298, courtesy of Sharaf DG.
The SMS bidding starts at 10am and will continue till 9pm. The start price of the bid is AED 1. The highest bidder at 9pm can claim the product on paying the bid price.
To participate in Bid 2 Win, visitors to the mall only have to SMS the product code of the item on display at the mall to Etisalat 4643. They must first register to participate in the auction at the same number. Participants are informed of the status of their bid in real-time, and live updates of the auction are displayed on the multimedia screens.
During the first two weeks of the festival, an Apple Combo, Bose Lifestyle Home Entertainment System, Panasonic 58″ Full HD Plasma TV, and an Infinity Cascade and Home Theatre Package were auctioned with the highest bidders getting the products at below retail price.
In addition to Bid 2 Win, the mall also offers a ‘Win Millions’ raffle, a Grand Bentley raffle with only 5,000 tickets priced at AED 200 each going into the draw and mall-wide entertainment.
Festival@The Dubai Mall is supported by Dubai Media Inc, Arab Media Group and The Address Hotels + Resorts, Emaar Hospitality Group’s five star hotel brand.
About The Dubai Mall:
The Dubai Mall is the world’s largest shopping and entertainment destination spread over a total area of 12 million sq ft. With a total internal floor area of 5.9 million sq ft, the mall has 3.77 million sq ft of gross leasable space which hosts 1,200 retail stores including over 160 food and beverage outlets in food courts that have a capacity to seat 3,000.
The Dubai Mall offers an unparalleled retail mix combined with world-class dining, entertainment and leisure attractions. The leisure attractions include The Dubai Aquarium & Underwater Zoo, which features the largest acrylic viewing panel in the world and a walk-through tunnel. The Olympic-sized Dubai Ice-Rink is another key leisure attraction and a destination for skating enthusiasts.
Fashion Avenue, a 440,000 sq ft fashion precinct dedicated to haute couture, positions the mall as the fashion capital of the region; while the Gold Souk is a sprawling gold and jewellery retail showcase with over 200 stores.
The strong family entertainment theme includes KidZania®, an innovative children’s ‘edu-tainment’ concept that is being introduced to the region for the first time; SEGA Republic, a 76,000 sq ft high adrenaline indoor theme park; The Grove, an indoor-outdoor streetscape with fully retractable roof, and the 22-screen REEL Cinema with a total capacity of 2,800 seats.
For the convenience of visitors, the mall offers over 14,000 car parking spaces.
About Emaar Malls Group LLC:
Emaar Malls Group LLC, is the retail and shopping mall subsidiary of Emaar Properties PJSC. Emaar has announced investments in shopping malls of over US$4 billion (AED 15 billion) with 10 million sq ft of retail property in operation or under development in the emerging markets of the Middle East, North Africa, the Indian Subcontinent and South Asia and is on target to become one of the largest developers of shopping malls in the world. At the forefront of these developments is the flagship The Dubai Mall, the world’s largest mall, in the heart of the Downtown Burj Dubai.
Emaar Malls Group also operates two other malls in Dubai; Souk Al Bahar, an Arabesque shopping and entertainment development on The Old Town Island, and Dubai Marina Mall, a lifestyle shopping mall for residents of the Dubai Marina community.
Internationally, Emaar Malls Group is actively planning or developing shopping centres in Egypt, Syria, Morocco, Turkey, Jordan and Saudi Arabia and continues to drive the company’s expansion strategy on a global scale.
About Emaar Properties PJSC:
Emaar Properties PJSC, listed on the Dubai Financial Market, is a global property developer with a significant presence in 36 markets world-wide. Besides building residential and commercial properties, the company also has proven competencies in shopping malls & retail, hospitality & leisure, education and healthcare. For more information, visit www.emaar.com.
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