Stunning new Carrera sunglasses at Solaris
Contemporary yet classic Spring Summer 2009 collection
Solaris has unveiled the latest Carrera sunglass spring summer 2009 collection with two dominating looks for the season, ‘Safari’ and ‘Champion’. The new collection combines modern style with the classic look of Carrera.
Commenting on the launch of the new designs in the region, Tatyana Grenvitch, Brand Marketing Manager – Solaris Middle East commented: “The Safari model uses different frame sizes and designs that speak of confidence and self-expression. While the ‘Carrera Champions’ collection is a stunning, grand selection of frames which will appeal to both women and men who appreciate intense, extreme and stylish eye wear.â€
The ‘Carrera Safari’ collection sports a contemporary design and original use of shades and patterns. One of the stunning designs is the use of oversized frame with a circular base where the edges are slightly squared off to provide the frames with extra definition. The ‘Safari D28’ uses a black frame with a complimentary mystical gradient grey lens which gives the frame a touch more of diversity. Another unique frame is the ‘Safari FSO’, which features a vibrant, seriously eye catching, textured yellow frame.
The design of the Carrera Champions collection adopts a contemporary style using an over sized and uniquely shaped lens. The variation in colour within the ‘Carrera Champion’ collection is vast and conveys different representations by the choice of shades and textures. Each frame uses an original colour scheme which makes each sunglass look authentic and recognisable as a sunglass that belongs to the Carrera family.
“The Carrera Champions look is all about contrast of colours and patterns- a look that is not easy to achieve tastefully. Carrera has produced the colour clash subtly yet still dominated by one main colour,†Grenvitch added.
The ‘Champion/SML CD3’ is a shiny black frame with a yellow strip smoothly set on the top of the sunglasses, the harsh contrast between the yellow and black creates an excellent contrast. One for the girls is the ‘Champion 85U’, which is a beautiful feminine and striking baby pink frame with a meticulously matched gradient pink lens. The ‘Champion 627’ is model for those who want to make heads turn; this truly unique sunglass uses a violet frame with an orange strip on top of the frames. The new trend in all catwalks and major fashion houses is the ‘clashing of colours’.
A retro inspired frame is the ‘Champion CCP’, which makes use of a distinctive pure snow white frame with a black strip running along the top of the sunglass. The use of black and white adopts a tasteful, subtle sixties theme to the frames.
Carrera has the ideal pair for anyone who wants to walk in style, be original, distinctive, and comfortable.
About Carrera:
Established in 1956, Carrera makes sports eyewear, ski helmets and goggles for the sports enthusiast. The name comes from the “Carrera Pan-American,†an automobile race that covers all of Mexico.
With a company philosophy of “great enthusiasm for sports and the desire to be number one always,†Carrera has gone on to become one of the top-rated companies in the sports sector for over fifty years.
About Solaris
Solaris was founded in October 1994 with the opening of its first store in Paris, France. As the leading name in the optical industry, which represents over 70 well-known brands across four countries, Solaris is at the forefront of the luxury eyewear industry. Solaris offers the best models from world-leading brands such as Gucci, Versace, Rayban, Armani, Dior and Oakley.
Solaris entered the Middle East in partnership with M.H. Alshaya Co. in 2007, as the region’s first dedicated outlet for high-end designer sunglasses. Currently Solaris has a presence in the region with stores in Dubai, Qatar, Kuwait, Bahrain, Oman and KSA. Future plans include the opening of more stores in the region.
About M.H. Alshaya Co.
M.H. Alshaya Co. is a leading international franchise operator for over 40 of the world’s most recognized retail brands, including Starbucks, H&M, The Body Shop, Foot Locker, Mothercare, Debenhams, River Island and Boots. The company operates over 1,700 stores across six divisions: Fashion & Footwear, Health & Beauty, Food, Casual Dining, Optics and Pharmaceuticals.
M.H. Alshaya Co. stores can currently be found in 16 markets across the Middle East and North Africa, Turkey, Cyprus, Russia and Poland. More recently, the company launched operations in Slovakia, Czech Republic and Hungary. It employs more than 15,000 people from over 35 nationalities.
The company has established itself as the industry leader across these territories through a combination of local market understanding and a comprehensive commitment to customer service. Growth in each of its operating divisions and brands is supported by continuous investment in talent and infrastructure. It applies best practices in retail operations, merchandising, marketing, information technology, logistics, real estate, human resources and financial controls.
M.H. Alshaya Co. is the retail business of the Alshaya Group, which was founded in Kuwait in 1890 and today represents one of the most dynamic companies in the Middle East. In addition to its retail operations, the Alshaya Group is active in a number of other sectors including real estate, automotive, hotels, trading and investments.
Learn more about the company at www.alshaya.com.
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