Jacky’s Electronics reinforces its outlets with HP Store-in-Store
Jacky’s Express opens in Dubai Mall
 Always at the forefront of introducing new retail concepts, Jacky’s Electronics has partnered with HP Middle East to cater to the needs of digitally-driven consumers through the ‘HP Store-in-Store’ (SIS), incorporated within the new Jacky’s outlet at the Dubai Mall.
The UAE’s leading multi-brand electronics retailer is keen to retain the biggest share of the electronic retail market in the country with the opening of its 12th outlet, Jacky’s Express on Dubai Mall’s lower ground level. A first, and one of the main attractions in Jacky’s outlets, the SIS concept will sell the entire portfolio of HP’s consumer offerings – from personal computing through to imaging and printing products.
Meanwhile, Jacky’s Electronics will be unveiled by the end of November on Dubai Mall’s second level. While this upcoming outlet will feature a complete range of home appliances including washing machines, refrigerators, home entertainment products among others and entire array of electronics items, Jacky’s Express will be home to various brands of digital gadgets including notebooks, mobile and business phones, cameras, flat panel monitors and gaming products. The total investment outlay for both outlets is more than AED7.5 million.
“Jacky’s main strategy is to be not only seen in the newest and upcoming malls in Dubai but also to be associated with one of the world’s largest and most prestigious technology companies such as HP. As HP continuously dominates the laptop and printer segments in the region, this partnership is a significant step towards strengthening our already strong relationship,†said Jimmy Patel, General Manager, Jacky’s Electronics.
The HP SIS is the company’s first concept retail store in the region. This new initiative allows consumers with an opportunity to experience the latest HP technology available in the market.
“We always aim to give our customers a more personal shopping experience. With Jacky’s, we are able to offer and showcase HP’s innovative service offerings and our partnership with them has assured that consumers are receiving the best services and latest products benefitting their lifestyle,†said Anil Kumar, General Manager, PSG, HP Middle East.
Jacky’s has now launched three outlets in the UAE this year, the Souk Al Bahar’s Jacky’s Express in February, Sharjah City Centre’s Jacky’s Express in September and Dubai Mall’s Jacky’s Express.
“The two outlets in Dubai Mall will give Jacky’s a total of three stores in the Burj Dubai vicinity including Souk Al Bahar outlet. The Burj Dubai area’s growing population with its number of hotels and residential buildings in its vicinity makes it a more formidable area for retail business. Additionally, the new Jacky’s outlets are in a very strategic location in the heart of downtown Dubai and with Dubai Mall’s proximity to Al Khail’s Salik-free Road and easy access to the Sheikh Zayed Road area,†Patel concluded.
The Dubai Mall houses the world’s largest indoor gold souq, one of the world’s largest indoor aquariums, an Olympic size ice skating rink, Oasis Fountain Waterfall, and a view of the world’s tallest building, the Burj Dubai.
About Jacky’s Electronics:
Jacky’s Electronics opened its first retail showroom in Deira, Dubai in 1988. Since then it has grown steadily and today has 11 outlets across the UAE.
In June 2007, Jacky’s was recognised as the ‘Best Service Performance Outlet’ in the electronics category by the Dubai Service Excellence Scheme instituted by the Dubai Chamber of Commerce and Industry. It is also a member of Dubai Quality Group.
In early 2008, Jacky’s scooped the ‘Best Electronics and Entertainment Store’ award for Jacky’s Express at the Mall of the Emirates Retailer’s Annual General Meeting. Additionally, Jacky’s Electronics, received the ‘Best Electronics and Entertainment Store’ award from the Deira City Centre Annual Retailers.
In March 2008, Jacky’s Electronics was awarded the ‘Best Retail Company of the Year Award’ in the region’s first IT Channel Middle East Awards.
Jacky’s is the only electronics company to be awarded ‘Superbrand’ status four times in a row by the UAE Superbrand Council.
About HP
HP, the world’s largest technology company, provides printing and personal computing products and IT services, software and solutions that simplify the technology experience for consumers and businesses. HP completed its acquisition of EDS on Aug. 26, 2008. More information about HP (NYSE: HPQ) is available at http://www.hp.com/.
About HP Middle East
HP is the largest technology and solutions provider in the Middle East with 1600 employees and subsidiaries in Dubai, Abu Dhabi, Riyadh, Cairo, Ramallah, Qatar, Oman and 2 service Joint Ventures in Kuwait and Bahrain servicing the GCC, Egypt and the Levant. HP has been present in the Middle East since 1968 and opened its first regional office in 1994. HP Middle East is the market leader for enterprise, small and medium business and consumer technology products and offers a large portfolio of solutions and services in various business domains.
More news from HP, including links to RSS feeds, is available at www.hp.com/hpinfo/newsroom/.
For further PR information: Rose Manaog, Action UAE, Email: rose.m@actionprgroup.com
For further retail information: Jacky’s Retail Office Email: retail@jackys.com
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