Solaris unveils new sunglass brands at Dubai Fashion Week
Leading French eyewear brand hosts ‘Model of DFW 2008’ contest
Solaris, the region’s first dedicated high-end designer sunglass boutique, recently participated at Dubai Fashion Week, held at the Godolphin Hall, Emirates Towers.
The French eyewear house showcased its latest Autumn/ Winter collection, and unveiled new exclusive brands to complement the existing range in 2009. Visitors to DFW got the opportunity to view the latest collection from two new brands: Frankie Morello and Missoni recently launched in the region.
To its couturier labels, Solaris will be adding in the near future two American brands, CK and Polo Ralph Lauren. Both brands have mastered and advanced the aesthetics of American design: simple but sophisticated, innovative yet practical, relaxed but luxurious. The new brands will definitely appeal to Dubai’s fashion brigade.
As men are becoming more in tune with fashion, a pair of sunglasses is a must-have accessory that not only completes the overall look, but is also a lifestyle statement. For those who make excellence, perfection and quality the key values of their lifestyle, Solaris will be launching the luxurious Montblanc, known for its unmistakable rounded star, representing the snow-covered peak of the highest European mountain. Montblanc sunglasses, handmade and inspired by the famous Montblanc Meinsterstuck writing instruments, are designed with the same precious materials: high quality black resin or tortoiseshell and gold plate.
Katia Andrejev, Middle East Brand Manager for Solaris, said:†Solaris is committed to staying up-to-date with the latest fashion trends. We have been receiving tremendous feedback from customers and we are proud to be offering them the best in terms of brands, styles and quality.â€
“Events like Dubai Fashion Week prove to be the perfect platform for us to showcase our latest stylish and exclusive range of sunglasses,†added Andrejev.
During the event, Solaris also hosted the ‘Model of DFW 2008’ contest, whereby models got the opportunity to win the coveted title as well as the latest pair of sunglasses from high-end brands like Tom Ford, Dior, Marc Jacobs and Dolce & Gabbana.
As part of its future plans in the region, Solaris will be adding exclusive new brands that include Marc by Marc Jacobs, Balenciaga and Jimmy Choo to its current portfolio. The addition of these brands will consolidate Solaris’ position in the Middle East as the leading high-end sunglass retailer.
In addition to Solaris’s stores in Deira City Centre, in Debenhams department stores in the Mall of the Emirates and Ibn Battuta Mall in Dubai, The Avenues in Kuwait and Kuwait International Airport, Villagio Mall in Qatar, Bahrain City Centre in Manama and Mall of Arabia in Jeddah, expansion plans are set for Solaris to open new stores in Dubai, KSA and Oman. Commenting on the new stores opening, Andrejev said: “Not only are we introducing more brands and new collections, but we are opening soon new stores in Dubai Mall, Dubai Marina Mall and Arabian plaza in Dubai.â€
About M.H. Alshaya Co.
M.H. Alshaya Co. is a leading international franchise operator for over 40 of the world’s most recognized retail brands, including Starbucks, H&M, The Body Shop, Foot Locker, Mothercare, Debenhams, River Island and Boots. The company operates over 1,400 stores across six divisions: Fashion & Footwear, Health & Beauty, Food, Casual Dining, Optics and Pharmaceuticals.
M.H. Alshaya Co. stores can currently be found in 16 markets across the Middle East, North Africa, Turkey, Cyprus, Russia, Poland and Egypt. More recently, the company launched operations in Slovakia, Czech Republic and Hungary. It employs more than 14,000 people from over 35 nationalities.
The company has established itself as the industry leader across these territories through a combination of local market understanding and a comprehensive commitment to customer service. Growth in each of its operating divisions and brands is supported by continuous investment in talent and infrastructure. It applies best practices in retail operations, merchandising, marketing, information technology, logistics, real estate, human resources and financial controls.
M.H. Alshaya Co. is the retail business of the Alshaya Group, which was founded in Kuwait in 1890 and today represents one of the most dynamic companies in the Middle East. In addition to its retail operations, the Alshaya Group is active in a number of other sectors including real estate, automotive, hotels, trading and investments.
Learn more about the company at www.alshaya.com.
About Solaris
Solaris was founded in October 1994 with the opening of its first store in Paris, France. As the leading name in the optical industry, which represents over 70 well-known brands across four countries, Solaris is at the forefront of the luxury eyewear industry. Solaris offers the best models from world-leading brands such as Gucci, Versace, Rayban, Armani, Dior and Oakley
Solaris entered the Middle East in partnership with M.H. Alshaya Co. in 2007, as the region’s first dedicated outlet for high-end designer sunglasses. Currently Solaris has a presence in the region with stores in Dubai, Qatar, Kuwait and KSA. Future plans include the opening of more stores in UAE, KSA, Oman and Bahrain.
For further information, please contact:
Kim Pinto/ Riham Musleh
ASDA’A Public Relations
Em: k.pinto@asdaa.com/ r.musleh@asdaa.com
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