DAMAC Properties unveiled its new corporate identity, with a brand promise of ‘Wish Fulfilment’, shifting from features of luxury to focus on the benefits of luxury.
The Chairman of DAMAC Holding, Hussain Sajwani, said: “DAMAC Properties embarked on a journey in 2002, and today we are one of the largest private property developers in the region. The DAMAC Properties brand enjoys a premium over our competitors due to the luxury and quality we offer. Our goal is to become the world leader in the global luxury segment. Luxury has played an inevitable role in our business and it is imperative that we strengthen our offering further.”
The new brand image identity mirrors a new vision for DAMAC Properties and is designed to reflect a new age in the history of the developer and the global property industry.