A new media college named The Mohammed Bin Rashid Media College has been launched here today. The college, which seeks to develop a new generation of professionals capable of assuming leadership roles in the media for promoting responsible communications in the rapidly changing global information landscape, also aims at taking forward the vision of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai.
Established in cooperation with the prestigious Annenberg School of Communication of the University of South California (USC), the Mohammed Bin Rashid Media College will be located within the American University of Dubai campus, and will start receiving students for the September 2008 intake.
Leveraging USC’s world-renowned expertise in the field of communications, the Mohammed Bin Rashid Media College will provide the highest quality of education by offering specialised undergraduate degree programmes incorporating broad-based classroom learning as well as incisive field experience. Upon the completion of the programme, students will receive a Bachelor of Media Arts in their chosen area of study.
Aiming to evolve as the Middle East’s leading institution for the study of mass communications, the college will offer attractive scholarships to Emirati and Arab students nurturing a serious intent to shape a career in media and journalism.
The dedicated centre for the study of mass communications comes as Dubai’s latest initiative to maintain its competitive edge as a global hub for media and journalism. It has been founded on the same principles as Dubai Press Club, a member of Media Services Group, and Dubai Media City, a cluster boasting the largest media community in the region, to create an enabling environment in Dubai for indigenous media professionals to excel.
Annual events such as the Arab Media Forum, the Arab Journalism Awards and Ibda’a Media Student Awards further validate the priority that Dubai places on promoting various avenues of the media as a vital communications tool, starting from the grassroots level.