Shopping has been a key element of DSS from the start in 1998 and figures related to the retail industry during summer are usually used as success indicators of each DSS edition â€” the retail spending during DSS 2007 touched AED 850 million. Dubai is a shopperâ€™s paradise and this feeling is accentuated in summer when some of the biggest shopping promotions in the region are launched.
The growth of the retail sector during summer in Dubai has been monumental but not without benefits to the millions of shoppers who flock to Dubai during DSS. Fuelled by the success of the retail sector, Dubai is today home to some of the finest brands in the world and among the few places where these brands are available at highly competitive prices.
The city boasts of around 40 world-class shopping malls, 4,000 retail outlets, and close to 800 retail outlets selling the finest gold jewellery in the region. For those who opt for a traditional shopping experience, there are always the souks to turn to. Either way, the shopping experience is unique â€” by combining the traditional and the modern, Dubai provides ample options for everyone.
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